Today’s consumers live in a world where information is literally in the palm of their hands.
Looking for someone to design an addition to your home and then someone else to build it? Need to hire a photographer for your wedding? Looking for new employees for your growing business?
All the information you need to make an educated decision can be found almost instantaneously on your computer, tablet or phone.
Though listings, rankings, ratings, and social media sites can make these decisions easier, it puts added pressure on the company, or professional, to make sure that the right information is finding its way to the consumer.
Walsh College will host a pair of complimentary webinars geared toward helping professionals target their information to the proper audience. These skills are especially useful for entrepreneurs or those in the fine arts field whose success depends heavily upon their reputation and their ability to reach a specialized audience.
Brenda Meller, assistant vice president of marketing, Walsh College, is hosting both webinars.
“LinkedIn for Artists, Architects, Designers, and Photographers,” is scheduled for 11:30 a.m. to 12:30 p.m. EST on Tuesday, June 13.
In the LinkedIn webinar, Meller will discuss the benefits of mastering the No. 1 social media site for business networking.
Topics for discussion include:
How to make the most of the LinkedIn networking site.
- The elements of brand management as it relates to social media.
- How LinkedIn’s features and tools help you showcase your portfolio and expertise.
- How to link your LinkedIn efforts with other social media and online portfolios.
“Professionals in every industry can benefit from educating themselves on LinkedIn and in marketing,” said Meller. “Whether you’re just starting off in your career or you’re well established in your industry and realize that you need to learn new skills, these webinars will provide attendees a convenient and informative educational experience.”
In the marketing and branding webinar, “What is Marketing? Marketing and Branding Basics for Non-Marketers,” which runs from 11:30 a.m. to 12:30 p.m. EST on Tuesday, June 27, Meller will discuss the basics of marketing a business and provide insights to those in non-business roles who are seeking understand the role marketing plays in business.
Topics included in the presentation include:
- What marketing is and how it can help connect customers to businesses.
- Marketing basics for a non-marketer.
- The elements of brand management, including brand identity.
“We are all responsible for our personal brand,” Meller added. “This information can help you to manage and strengthen your brand and your career.”
Visit the webinar webpage (www.walshcollege.edu/webseries) to register.
Walsh College has recently added to its impressive array of distinguished graduate degrees with the introduction of a Master of Arts in Business, available in the fall 2017 semester. The MA in Business is designed specifically to help non-business undergraduate majors develop a comprehensive understanding of core business functions.